CuPlaybooks

Where Can the Right Marketing Strategy Take You?

Leverage IronCurrent’s comprehensive marketing services geared for credit unions and built on decades of financial services experience. CuPlaybooks are ready for maximum impact with minimal resources from your credit union.

Laser-focused on your specific goals and powered by data, insight, and creativity, Ironistic can craft the perfect playbook for your campaigns.

Browse Your CuPlaybook Lineup

Here are the major players that can take your credit union to the next level:

Digital Marketing Services

Paid Advertising

Targeted online advertising campaigns can help you reach specific demographics and maximize visibility while enabling maximum ROI.

Social Media Marketing

Energize your social media platforms to enhance member engagement, raise brand awareness, and create targeted advertising opportunities

Email Marketing

Personalized email campaigns can drive leads, provide valuable information, and nurture greater membership activity with your services.

Content Marketing

Regular informative and engaging digital content can establish you as a subject matter expert, improve customer experience and loyalty, and raise your search engine profile.

Search Engine Optimization (SEO)

Audit and optimize digital content to improve online visibility and attract organic traffic.

Non-Digital Marketing Services

Postcard mailings

Branch posters/flyers

Statement inserts/buck slips

Here’s What You Can Expect From IronCurrent CuPlaybooks:

Easy to execute, proven successful campaigns to grow loans and deposits – based on your goals.
Choice of design families, customized with your logo and brand colors.
Custom keyword research and targeting for digital campaigns.
Showcase digital marketing strategies. Each element and tactic will be broken down and clarified in the CuPlaybook.
Prepare and launch campaign elements.
Ongoing campaign monitoring and tracking.
KPI Reporting:
- Loan application conversion rates
- Website traffic and engagement metrics
- Social media engagement and follower growth
- PPC & email conversions

25% INCREASE

in new users to the website in 1 month +

+

67 NEW FORM SUBMISSIONS

for online loan applications

Why This Kind of Marketing Matters

With the whole world browsing, searching, shopping, and interacting online, digital marketing is the engine power-driving sustainable success.

IronCurrent has been at this game from the get-go, carefully guiding credit unions and other financial institutions to transformative marketing solutions – whether building sites from the ground up or developing individualized campaigns that generate results.

Ready to Level Up Your Marketing Game?

Not sure if IronCurrent CuPlaybooks are right for you? Have questions about the features or support? No matter what, we have you covered. Fill out the quick form to learn more about IronCurrent CuPlaybooks.